Terms of Service

1. Acceptance of Terms

These Terms of Service ("Agreement") constitute a legally binding agreement between Growth Improvers ("Agency", "we", "our") and any real estate developer, real estate builder, authorized channel partner (CP), or real estate advisory firm ("Client", "you") engaging our digital performance marketing, advertising, lead qualification, or creative production services.

By signing a Service Level Order, funding a media campaign, approving an ad creative, or accepting leads into your CRM system, you agree to be bound by these terms.

2. Scope of Services

Growth Improvers provides specialized performance growth services, which may include:

• Real Estate Inbound Lead Generation across Meta Platforms (Facebook/Instagram), Google Search, Google Display, and YouTube.
• Meta Conversions API (CAPI) server-side infrastructure setup and CRM offline site visit feedback integration.
• Conversion-optimized landing page architecture, fast hosting, and multi-step qualification funnels.
• SMS and WhatsApp One-Time Password (OTP) phone number verification protocols.
• Automated real-time CRM ingestion (Sell.do, LeadSquared, Salesforce, HubSpot, or Google Sheets).
• Real estate creative production including 3D walkthrough cut-downs, floor plan animations, and architectural static graphics.

3. RERA Compliance & Client Warranties

The Client is solely responsible for ensuring that all pricing, unit inventory, payment plans, and promotional offers supplied to the Agency reflect actual, lawful project terms approved by the developer.

4. Ad Spend & Billing Models

Growth Improvers operates under two transparent engagement models:

• Performance CPL (Cost Per Lead) Model: Invoiced on verified, OTP-validated homebuyer inquiries delivered in accordance with agreed corridor budget gating. Ad platform media spends are covered within the bundled CPL unit price.
• Monthly Retainer + Ad Spend Model: Client directly funds ad platforms (Meta/Google Ad Accounts) while paying Growth Improvers a fixed monthly agency management fee for strategy, continuous creative refresh, CAPI telemetry, and pipeline optimization.

5. Lead Exclusivity & Delivery Standards

All buyer leads generated under a designated developer mandate are 100% exclusive to that Client. Growth Improvers under no circumstances re-sells, recycles, or cross-shares lead contacts across competing projects. Leads are pushed via automated webhook to the Client's designated CRM in sub-60 seconds to enable rapid sales team contact.

6. Client Sales Team Responsibilities

High real estate conversion relies on speed to lead. Client agrees to ensure its sales executives or call center contact delivered leads within a maximum of 15 to 30 minutes during standard business hours. Sales teams must log accurate disposition statuses in their CRM to facilitate algorithm optimization.

7. Intellectual Property

All trademarks, project logos, architectural renders, and CAD elevations supplied by the Client remain the Client's proprietary property. Ad copy structures, custom tracking scripts, qualification algorithms, and proprietary campaign architectures developed by Growth Improvers remain the Agency's intellectual property.

8. Limitation of Liability & Jurisdiction

Growth Improvers drives verified, high-intent buyer inquiries and site visits; however, final unit sales, pricing negotiations, title due diligence, and contract closures remain strictly within the Client's sales governance. In no event shall Growth Improvers be liable for indirect, incidental, or consequential damages.

This Agreement shall be governed by and construed in accordance with the laws of India. Any disputes arising hereunder shall be subject to the exclusive jurisdiction of the competent courts in New Delhi, India.

9. Agency Contact