Privacy Policy

1. Introduction & Data Controller

Growth Improvers ("we", "our", or "us"), operating from 26/B, Ghafoor Nagar, Okhla, New Delhi - 110025, is a dedicated real estate performance marketing agency. We specialize in digital advertising, landing page generation, qualification workflows, and CRM pipeline automation for real estate developers and mandated channel partners across Delhi-NCR.

This Privacy Policy describes our practices regarding the collection, use, disclosure, transfer, and protection of information submitted by users visiting our website (growthimprovers.com), engaging with our landing pages, submitting lead inquiry forms, or interacting with our automated WhatsApp and SMS verification workflows.

2. Information We Collect

When you interact with our website, request a free lead audit, download brochures, or register inquiry for property projects, we may collect:

• Identity & Contact Details: Full name, phone number, WhatsApp number, and corporate or personal email address.
• Property Purchase Preferences: Target corridor/location (e.g. Noida Sector 150, Gurugram Golf Course Ext, Dwarka Expressway), property typology (Luxury 3/4 BHK, Commercial SCO, Plotted development), and planned budget bracket.
• Developer / Business Information: Real estate company name, RERA registration numbers, active project mandates, and planned monthly marketing ad spend (for developers and CPs requesting agency audits).
• Technical & Session Data: IP address, browser user-agent, referring URL, UTM campaign parameters, device identifiers, and on-page interaction timestamps.

3. Purpose and Legal Basis for Processing

We process collected data exclusively for explicit, legitimate business purposes:

• Lead Qualification & Phone Verification: Dispatching one-time password (OTP) codes via SMS or WhatsApp to verify active homebuyer intent and eliminate disconnected numbers or automated spam.
• Real-Time CRM Synchronization: Forwarding verified property inquiries to the authorized developer's sales desk (e.g., Sell.do, LeadSquared, Salesforce) within 60 seconds of submission for rapid scheduling of site visits.
• Audit Fulfillment & Consultation: Preparing and delivering custom CPL corridor benchmarks, competitor media analyses, and ad spend projections requested by builders.
• Conversion Tracking & Audience Optimization: Passing hashed, privacy-compliant event signals (via Meta Conversions API and Google Ads Enhanced Conversions) to optimize ad delivery away from broker clickers and toward genuine buyers.

4. Anti-Spam & Non-Resale Commitment

5. Third-Party Service Providers

We may transmit necessary encrypted data signals to trusted third-party technical vendors under strict confidentiality obligations:

• Meta Platforms Inc. (Meta CAPI): For privacy-safe server-side conversion attribution and offline site visit feedback loops.
• Google LLC (Google Tag Manager & Google Ads): For anonymous analytics, conversion tracking, and campaign performance monitoring.
• Cloud Telephony & WhatsApp Business Providers: For transmitting instant OTP verification codes and project brochure delivery links upon user request.
• Real Estate CRM Endpoints: Sell.do, LeadSquared, Salesforce, and webhook connectors used by client developers.

6. Data Security & Retention

We implement rigorous technical and organizational safeguards including 256-bit TLS 1.3 encryption in transit, strict role-based access controls, and firewall restrictions. Lead data stored within temporary staging logs is automatically purged on a rolling 90-day retention schedule once transferred securely into the client developer's CRM.

7. Your Rights under DPDPA 2023

Under the Digital Personal Data Protection Act (DPDPA 2023), you have the right to:

• Request a summary of personal data held about you and processing activities undertaken.
• Request correction or updating of inaccurate, outdated, or incomplete personal data.
• Request the erasure of your personal data when no longer required for legitimate fulfillment.
• Withdraw your consent to receive future marketing or audit communications at any time.

8. Grievance Redressal & Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please direct your inquiry to our Data Grievance Officer: