Performance Service Level Agreement (SLA)

1. Purpose of this Performance SLA

Unlike generic digital agencies that measure success in vanity metrics like impressions or clicks, Growth Improvers operates as a true performance growth partner for real estate developers and mandated channel partners.

This Service Level Agreement (SLA) defines the rigorous technical quality thresholds, verification protocols, response times, and delivery metrics that govern all active client campaigns across Noida, Greater Noida, Gurugram, Delhi, and associated NCR growth corridors.

2. Core Performance Commitments

3. Multi-Tier Lead Verification Protocol

To eliminate junk inquiries and fraudulent leads before they ever reach your sales floor, every campaign deploys a 4-tier filtering protocol:

1. Geofenced Micro-Targeting: Campaigns target high-income residential pockets, corporate IT parks, and verified NRI diaspora hubs, explicitly filtering non-target demographic segments.
2. Dynamic Budget Gating: Landing page forms enforce minimum ticket thresholds (e.g., "Budget: ₹1.25 Cr - ₹2.5 Cr") that auto-disqualify casual or under-budget submissions.
3. SMS/WhatsApp OTP Validation: On high-ticket residential and commercial landing pages, a real-time 4-digit OTP code validates active mobile numbers, filtering out typos, fake digits, or inactive SIMs.
4. Sub-60-Second Real-Time Webhook Push: Qualified leads are instantly dispatched with complete UTM tracking tags and project preferences into your sales CRM.

4. Lead Exclusivity & Data Integrity Standard

5. Campaign Launch & Onboarding Timelines

From contract execution to live lead delivery, campaigns progress through defined operational milestones:

• Days 1–2: Project briefing, RERA documentation verification, target buyer persona formulation, and corridor CPL benchmark calibration.
• Days 3–4: Creative production (3D render video cuts, floor plan motion ads, high-CTR static banners) and landing page deployment.
• Day 5: Meta CAPI server-side event tracking, Google Ads conversion tag integration, and end-to-end CRM webhook verification testing.
• Days 6–7: Campaign launch, budget scaling, and real-time algorithm training.

6. Weekly Review & Quality Audit Cycle

We conduct a structured weekly performance call with client sales leaders. During this call, sales teams provide disposition status feedback (contacted, interested, site visit scheduled, visited, closed). We feed this conversion data back into ad algorithms (offline conversion feedback) to continuously lower Cost-Per-Site-Visit by 25% to 40%.

7. Performance Governance Contact