RG Pleiades
Prior to partnering with Growth Improvers, RG Pleiades struggled with severe audience fatigue and surging CPLs on generic Meta lead ads. Over 60% of incoming inquiries were unqualified students, low-income shoppers, or competing brokers looking for inventory details. The developer's sales team was exhausted by dead numbers, and weekend site visits were lagging behind quarterly sales targets.
Growth Improvers completely engineered the acquisition funnel: 1) Deployed server-side Meta Conversions API (CAPI) to eliminate data loss, 2) Built a custom 3-stage form qualification filter forcing prospects to verify annual income and 3/4 BHK purchase timeframes (0-30 days), 3) Captured high-intent Google Search demand from Noida & Delhi corporate upgraders, and 4) Synced verified leads into RG Group's Sell.do CRM within 45 seconds with instant WhatsApp brochure triggers.
Delivered 3,500+ verified, qualified buyer inquiries at an average CPL of ₹245 (40% below the corridor's ₹410 benchmark), converting into 245+ verified weekend site visits and accelerating luxury unit sellout.